by Tawsif Elahi, Vice-President
Our community corporation is in need of an impactful online presence. Your Board of Directors and Management are working hard to establish, develop, and update a robust telecommunications portal. In today’s digital world, it is very important to cultivate a centralized framework for digital infrastructure-building especially as property value today is increasingly tied to this semi-virtual paradigm of digital online real estate.
Web Spaces dedicated to serving our own corporation would facilitate accessibility to community information, allow for more additional administrative transparency, and provide opportunities for corporate networking. Social media and such resources are a necessity because they enable a community to have direct control over curating its own culture and identity. Commanding the narrative over the history and future of our buildings is crucial in protecting our established property values.
Through the varied use of professional photography, videography, and digital marketing techniques, we can advance the image, aesthetic, and identity branding of our community; which in turn would provide a polished impression for potential assessors, buyers, and other stakeholders. Remember, when people are looking to purchase new property, they often look-up the property in question online. Their first impressions can make or break a deal. It is, thus, important to secure a digital presence.
Online community spaces are paramount. Every new condo corporation already has a website in place. With these net resources, our corporation could easily host digitized versions of our community newsletters, post abridged meeting minutes, facilitate and endorse advertisements relevant to our residents. Websites carry the potential to earn and save money for the corporation.
A website is not only a benefit to the management, board of directors, home owners and residents, but also to real estate agents, security officers, and contractors. A website helps to track bookings, organize contracts, archive meeting minutes, showcase our newsletters, regulate our parking spaces, promote a fair procurement process for tendering contract offers, schedule maintenance work, and other types of work.
Centralizing social media accounts like Facebook, Twitter, and YouTube with our website will help us in the management of communiqués and doing community outreach.
If you doubt the value of operating our own website, consider this: To launch a website, it costs less than half what it costs to produce, print, assemble, package and mail out this newsletter to each and every one of you.
Sincerely,
Posted by YCC 141
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